Friday Reflections – Transformative Lessons from “The Go-Giver” by Bob Burg and John David Mann


I just finished reading The Go-Giver by Bob Burg and John David Mann. The book is written as a narrative about the central character, Joe, an ambitious go-getter. The book follows Joe when he starts to struggle with his targets and his work and inadvertently turns to a mentor for help. His mentor takes Joe to meet a number of successful people who each teach him one of the five laws needed to become successful.

The book explains how shifting your focus from ‘getting’ to ‘giving’ and giving value to others is a more fulfilling and profitable way to conduct business.

The five laws in the Go-Giver book are value, compensation, influence, authenticity, and receptivity.

  1. The law of value states that your true worth is determined by how much more you give in value than you take in payment. If you shift your attitude from what you can get from others to how you can give value to others then you will be on the road to success.
  2. The law of compensation states that your income is determined by how many people you serve and how well you serve them. The more value you create for others and the more people you create value for, the more successful you will be.
  3. The law of influence states that your influence is determined by how abundantly you place other people’s interests first. If your goal is to make others happy then your life will not only be more successful but more fulfilling. Spending time developing meaningful relationships and connections should be your number one goal.
  4. The law of authenticity states that the most valuable gift you have to offer is yourself. Being true to yourself and your values is the key to building authentic, lasting relationships.
  5. The law of receptivity states that the key to effective giving is staying open to receiving. If you are not open to receiving help or support from others then you are preventing them from giving, so practice gratitude and appreciation, trying to give more than expected.

The book advocates that by focusing on giving in the way these five laws describe you achieve greater success in your business. When you give more than you take, you benefit your business but you also gain the satisfaction of making a lasting impact in the lives of others. I liked the central questions of who do you serve and how you measure success. How can I serve the people I already work with more and who else can I serve?

After all, as the book states if you go looking for trouble that is what you will find, if you seek conflict, you’ll likely walk into it. If you expect people to take advantage of you they generally will. Ultimately the world treats you more or less the way you expect to be treated. If you give it will give back. It is you who has so much of the power to determine what happens to you.